Brand Sheet · v1 · 2026

From Brand
To Business.

A full-service creative agency that grows businesses, through sharp strategy, striking visual content, and a perspective no boardroom can replicate.

Born from the field · Built for bold brands

Color Palette

Colors

Typography

Type System

Way of Thinking

Values

01 · BOLD OVER SAFE

Playing it safe is the riskiest thing a brand can do. We push creative boundaries because that is where the magic happens.

02 · STRATEGY MEETS STORY

Every project starts with a clear strategy. Then we wrap it in a story that makes people feel something.

03 · EVERY ACTION MATTERS

From the negotiating table to the final deadline, nothing is wasted. We move fast, decide sharply, and make every action count.

Voice & Tone

How We Speak

We Say
We Don’t Say
  • Synergies, leverage, ideation.
  • We’re a passionate team of creatives…
  • Award-winning, world-class, best-in-class.
  • Cookie-cutter campaigns or recycled decks.
  • Anything a boardroom would write.
Messaging

Boilerplate

Approved copy for bios, intros, and press. Click any block to copy.

Logo & Elements

Download Assets

Wordmark & symbol in multiple colour treatments. SVG for web & screen, PNG at 1x / 2x / 4x for everything else. Grab the ZIP for the full set.

Wordmark

Primary lockup
Polar26 wordmark, Primary
Primary
Default on dark backgrounds
Polar26 wordmark, Mono · Light
Mono · Light
For dark photography & video
Polar26 wordmark, Mono · Dark
Mono · Dark
For light backgrounds & print

Symbol

Standalone mark
Polar26 symbol, Natural
Natural
Full-tone illustration
Polar26 symbol, Lime
Lime
Silhouette on dark
Polar26 symbol, Mono · Light
Mono · Light
For dark photography & video
Polar26 symbol, Mono · Dark
Mono · Dark
For light backgrounds & print

Usage

Do’s & Don’ts
Do
  • +Keep clear space around the logo, at least the height of the mark.
  • +Use the lime or white logo on dark, the dark logo on light.
  • +Scale it proportionally and keep it legible.
  • +Use the supplied files: SVG for screen, PNG for raster.
Don’t
  • ×Recolour the logo or change the lime.
  • ×Stretch, squash, or rotate it.
  • ×Add shadows, gradients, or outlines.
  • ×Place it on busy or low-contrast backgrounds.
  • ×Recreate or re-typeset the wordmark.

Vector files are auto-traced from the master PNG, fine for web & screen use, pixel-perfect only at screen scale. For large-format print or merch, request the native vector from hello@polar26.com.

Merch & Extras

Stickers

Polar26 sticker example

A full sticker set in PNG, SVG and PDF. Eleven designs across wordmark, signature, and viewfinder styles, in lime and mono.

Download pack (ZIP)
Tools

Email Signature

Generate a consistent, on-brand signature for the whole team in seconds.

Paste straight into Gmail (Settings → Signature) or Outlook. Use “Copy signature” for formatting, or “Copy HTML” for the raw markup.

Preview
Your Name
Your Title
POLAR26
Documents

Templates

Ready-to-use document templates so everything your team sends stays on-brand.

Report
DOCX

Branded report / proposal document

Request
Pitch Deck
PPTX

Presentation template, on-brand slides

Request
Letterhead
DOCX

Official letterhead for documents

Request
How We Work

Process

01 · RESEARCH
Insight
Market, audience, competitor. Before a single pixel.
02 · STRATEGY
Direction
Positioning, roadmap, channels. Every choice has a reason.
03 · COMMUNICATION
Execution
Visual identity, campaigns, the work people remember.
04 · LAUNCH & EVOLVE
Impact
Go-live, measure, optimise. We do not disappear.